I D E A S

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“where do ideas come from?

from looking at one thing and seeing another

speculating, changing, pulling, transforming

and if you’re lucky

you come out with something maybe worth saving, using and building on

that’s when the game stops and that’s when the work begins…

and if you’re patient

there will come that moment

when you’re eating an apple

the solution presents itself politely

and says

‘here i am.’

-saul bass